How to Build a Business Selling Football Picks

Sports betting is a multi-billion-dollar industry. With the rise of online bookies, more people can now place bets on their favorite matches. But you don’t necessarily need to build a sportsbook to make money in this industry. A simpler way to earn extra income would be to sell football picks to bettors. Casual bettors usually purchase sports picks because they typically don’t have the time or expertise to research. More serious bettors would also be excellent customers, as they are focused on generating long-term profits. Let’s see how you can build a successful sports picks business.

1. Create a High-Quality Website

Getting a high-quality website is an easy way to attract and retain customers. Designing a website is quite easy today. Platforms like IONOS allow businesses to create websites by simply dragging and dropping different elements. It’s important to make sure that the site is fast and easy to navigate. Otherwise, most people won’t spend much time on your site, and this will eventually hurt your SEO performance. Before you launch your site, you should pick a suitable domain name. A domain checker like IONOS can help you generate a short and memorable name for your website. Make sure the name is also relevant to your business. For example, it can include words like ‘football’ and ‘odds’.

2. Sign up on Social Media Platforms

Millions of people use social media to communicate and keep up with the latest headlines. By signing up on platforms like Facebook and X (Twitter), you’ll get a chance to connect with many of your potential customers. A social media account will also allow you to show your personality and create a loyal customer base. It’s important to participate in general discussions about football. If you only use your accounts to market your business, fewer people are likely to consider you an expert in sports betting.

3. Establish Credibility First

Selling sports picks is all about trust. A good way to present yourself as an expert is by documenting and verifying your betting history. Consider using football news sites to carry out thorough research on the teams, players, and matches before placing bets or posting your picks. If you consistently offer losing picks, you can’t expect your customers to keep coming back.

4. Offer Effective Customer Support

Like any other business, your site will require effective customer support. If you’re running a small operation, you can use a chatbot to respond to simpler queries. It’s also a good idea to add an FAQ section to your website. For more complex queries, you’ll need to work with a trained customer service agent. They have to be responsive, empathetic, and professional.

Conclusion

As the sports betting industry grows, experts have been able to claim a share of the pie by selling football picks. You can start this business by creating a website and marketing your services on social media. Make sure you prove your expertise. To do this, you have to prove that you consistently place winning wagers. Finally, you’ll need to offer excellent customer support.